![]() ![]() He was also allowed by the network to appear before what Licht called an "extra Trumpy" audience, which laughed when Trump mocked Carroll and her allegations. ![]() Initially, AMP seemed ideal for developers. The event, hosted by rising CNN star Kaitlan Collins, played out as critics expected: Trump steamrolled the network repeating falsehoods at a faster cadence than could be fact-checked, despite Collins' best efforts. Introduced in 2015, AMP was Googles web framework that was designed to create fast and mobile-friendly web pages. The town hall was seen as a ploy to boost flagging ratings and an attempt to bring GOP viewers back into the fold of the network after CNN served as Trump's punching bag during his term. The jury did not find Trump liable for rape the former president has denied the allegations.ĬNN did not immediately respond to a request for comment about this specific allegation.Īhead of the town hall, critics worried about the network hosting a former president who, among other things, had just been found liable for sexual abuse the day prior. On May 9, a jury found Trump liable for sexually abusing and defaming longtime Elle columnist E. It’s unclear how these new offerings would be implemented, but they presumably won’t suffer from the long and complex page URLs associated with AMP.Account icon An icon in the shape of a person's head and shoulders. Media executives and consultants said they expect non-AMP pages to garner at least 20% more advertising revenue than AMP pages in most cases, without affecting loading speeds. Instead, those publishers “have started testing or are considering using their own versions of mobile-optimized article pages.” This is meant to give websites more control over page design, ads to boost revenue, and subscription offerings. This includes Vox Media (Vox, The Verge, SB Nation), BuzzFeed, Complex Networks, and BDG (Gawker, Bustle), while The Washington Post and some smaller sites have already done so over the past year. ![]() Google News similarly surfaces more non-AMP content now, while the lightning bolt icon was removed.įollowing those Google moves last year, the Wall Street Journal reported today that “several large online publishers are taking steps to abandon” AMP, which Google and others originally billed as an effort to speed up slow mobile webpages by making them lighter and somewhat standardized. This Page Experience is now used by Google Search’s result ranking systems, with the search engine’s Top Stories carousel similarly dropping its AMP requirement for appearing in 2021. This deprioritization started internally with Google’s new metric to rate websites by speed, responsiveness/interactivity, and visual stability - like when you tap the wrong button due to a site unexpectedly moving during loading. The biggest news publishers are now planning to move away from the Google-backed AMP format. AMP is optimized for mobile web browsing and intended to help webpages load faster. It was originally created by Google as a competitor to Facebook Instant Articles and Apple News. In 2020, Google started to deprioritize its Accelerated Mobile Pages format in favor of general site speed and a “page experience” metric. AMP (originally an acronym for Accelerated Mobile Pages) is an open source HTML framework developed by the AMP Open Source Project. ![]()
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